Our Story

A Local Legacy

Set on 250 acres of former farmland with protected mountain and forest views all around, Roo Mountain Vineyards is a celebration of both the beauty of the Blue Ridge foothills and the warm hospitality and community that surround it. Every corner of Roo Mountain today has been intentionally crafted to share that same beauty and hospitality with each of our guests.

The property currently encompasses the vineyard under cultivation as well as our working winery, barrel room and rooftop garden tasting bar and main tasting room with idyllic scenic views.

Roo Mountain Vineyards scenery in the fall

About Us

Roo Mountain’s founders are long time residents of the Blue Ridge Mountains, having spent years running a local business before ultimately deciding to pursue their passion in creating a vineyard. Inspired by their own love of good wine, good music and good company, they purchased the property that would become Roo Mountain in 2018 and began the meticulous process of planning and planting, all the while working to make Roo Mountain a luxurious yet comfortable and inviting destination where they can share their love of the craft and the community.

Our Wines

Two years of planning and soil testing went into creating Roo Mountain’s vineyard. The first block of Petit Verdot and Merlot grapes were planted in 2020 and first harvested in 2021.

Today, Roo Mountain has 6,000 vines under cultivation on 6 acres, all on a VSP or Vertical Shoot Positioned trellis system. Roo Mountain offers a robust selection of red, white, rose and sparkling wines as well as hard ciders all produced onsite by our own vineyard team.

Why Roo?

The emblem of Roo Mountain is, of course, a rooster. But why? The land that is now Roo Mountain Vineyard, like much of the surrounding area, was once home to the Cherokee Nation. In seeking to honor the history of the place, we looked to the Native American tradition which reveres many types of birds. According to some traditions, the rooster is regarded as a spiritual guide teaching us the lesson of using one’s voice for the greater good. It also often seen as a symbol of the sun, resurrection and protection as the herald of dawn and the start of a new day.

As it happens, there were just two farm inhabitants left behind when the owners purchased the Roo Mountain property in 2018 – a rooster and a hen! The pair lived out their days on the farm as the original mascots for Roo Mountain Vineyards.

The Roo Crew

Jennifer Grimmer

Director of Operations

Jennifer Grimmer joined Roo Mountain Vineyards in June 2024, bringing over 23 years of experience in travel and tourism to her role as Director of Operations. Prior to Roo, she served as the Executive Director of the Gilmer County Chamber of Commerce and the Destination Marketing Organization for Gilmer County, Pick Ellijay. Jennifer’s journey in the industry began with her own global equestrian tour company, which she operated from 2009 to 2015, offering unforgettable horseback adventures around the world.

Originally from Oregon’s famed wine country, Jennifer developed a lifelong passion for wine and gourmet cuisine. After graduating from the University of Oregon in 2002, she moved to Georgia, where she further honed her expertise as the Executive Director of the Peachtree City Convention and Visitor Bureau.

Now residing on a small farm in Ellijay, Jennifer is dedicated to ensuring that every guest at Roo Mountain Vineyards enjoys an exceptional hospitality experience.

Robert Loomis

head Winemaker

When Robert began his career in the wine world, he remembers his first mentor telling him, “It’s not as glamorous as you think!”. Good thing this guy doesn’t mind getting his hands dirty. As Roo Mountain’s self-proclaimed “Maker of the Purple Stuff”, Robert’s love of winemaking is born of ultimately being able to share that bottle of wine which will bring many fond memories, smiles and close friendships. He considers it an honor to be entrusted with the fruit that the vineyard team has worked so diligently to produce and to craft from it something that is perfect for everyone to enjoy.

Eraldi Trifka

Vineyard Manager

As Roo Mountain’s Vineyard Manager, or “Grape Whisperer” as he likes to think of it, Eraldi knows that providing constant care and attention is essential for producing the highest quality grapes possible. Over his six years in Viticulture, he has developed a deep appreciation for the intricacies of grape cultivation beyond just the harvest season and surface-level beauty.

Despite whatever challenges Mother Nature may throw his way, he takes great satisfaction in continually learning and adapting to the changing conditions of the vineyard and in knowing that his efforts in the vineyard are transformed into the wine that guests enjoy. Also, full disclosure: he prefers to whisper to those grapes in Albanian to prevent anyone from stealing secret information.

Rachel McConaughey

Tasting Room Manager

As the Tasting Room Manager at Roo Mountain Vineyards, Rachel brings a passion for wine and a commitment to exceptional guest experiences. With 23 years in the food service industry, Rachel has cultivated a deep appreciation for our craft and a keen understanding of the nuances that make each bottle special.

Rachel’s journey began with a love for viticulture, leading her to earn my WSET certification. Since then, she has honed her skills in hospitality and customer service, ensuring that every visitor leaves with a memorable experience.

At Roo Mountain Vineyards, Rachel oversee daily operations, from tastings to helping coordinate events in our gorgeous barrel room. I thrive on building relationships, sharing knowledge about our wines, and fostering a welcoming atmosphere where everyone feels at home.

Outside of work, she enjoys gardening, hiking, and hanging out with her son and her 2 dogs. She looks forward to sharing our passion for wine with you and helping you discover your new favorite pour!